Last updated: 23 April 2021
Who we are
Discovery King Limited is a company registered in England and Wales, whose registered office is at 199 Lyric Square, Hammersmith London W6 0NB, and we are the data controller of the personal information that we collect from you.
What is a cookie?
A cookie is a small file of letters and numbers downloaded on to your computer when you access certain websites. Like virtual door keys, cookies unlock a computer’s memory and allow a website to recognise users when they return to a site by opening doors to different content or services. Like a key, a cookie itself does not contain information, but when it is read by a browser it can help a website improve the service delivered.
Cookie files are automatically lodged into the cookie file – the memory of your browser – and each one typically contains:
- The name of the server the cookie was sent from
- The lifetime of the cookie
- A value – usually a randomly generated unique number
The website server which sent the cookie uses this number to recognise you when you return to a site or browse from page to page. Only the server that sent a cookie can read, and therefore use, that cookie.
Who is likely to place cookies on your device, and for what purpose?
1. Discovery King
Discovery King may place cookies on your device for various purposes: to help you to navigate our site more easily, to administer and provide the service to you and to deliver better and more personalised content.
The cookies we place enable us for instance:
- to adapt the display format of our content to your device,
- to track your navigation in order to identify your preferences in terms of our content,
- to offer you customised content based on your preferences identified via your navigation data, and
- to recognise your device, so that you do not have to re-enter the same information each time you access our site.
2. Third parties: service providers, partners, social media
Third parties are likely to place cookies on your device.
The purpose of the third party cookies of which we are aware is to provide audience-measurement and social-sharing functions and to customise content.
a. Measurement: audience, traffic, technique
Audience-measurement cookies are used by third parties for us to obtain information about your browsing patterns, so as to (among other things):
- understand how you arrive at a website, and reconstruct your path;
- count the number of visitors to our site with a view, in particular, to improving the content we offer;
- compile traffic and/or conversion statistics; and
- access your user account.
These tools use technologies for tracking website users and associating a ‘referrer’ or campaign with a unique identifier.
b. Social media share buttons
We may offer you the possibility to share our content with other people or render public your viewing or appreciation of such content by clicking on social media sharing buttons such as Recommend (Facebook, Google+), Tweet (Twitter) or Send by email.
Even if you do not use social media share buttons when visiting our site, the social networks that provided the buttons can identify you through them. Indeed, the mere fact that your account with a social network is activated on your device (open session) when you browse the www.discoveryking.com site can allow that network to monitor your navigation of our content.
c. Advertising spaces
Cookies are likely to be placed on your device through advertising spaces on the site.
These cookies may be set at the level of the advertising content displayed in our advertising spaces either by the advertisers themselves, or by their ad serving providers (third party ad servers) such as communications consultancies, audience measuring firms and targeted advertising providers: the cookies are associated with the advertising content.
- to count the number of displays of advertising content in our advertising spaces, identify the advertisements displayed and calculate the amounts payable to the various advertising stakeholders (communications agency, advertising sales house, publishing medium, etc.);
- to compile statistics;
- to collect navigation data on devices browsing the site and, for instance, limit the number of times an advertisement is displayed and/or enable advertisements to appear in a precise order;
- to recognise your device if and when you subsequently browse any third party website or service on which these advertisers third party ad servers also issue cookies and, if applicable, adapt these third party websites and services, or the advertisements they show, to any navigation data from your device that may be known to them; and
- to determine whether a particular advertising campaign has produced the desired results by keeping track of how many people clicked on the advertising content or visited the advertiser’s website after seeing the advertisement on the site.
[Cookies may also be placed in our advertising spaces by the company in charge of managing our advertising spaces: the advertising sales house. These cookies enable the advertising sales house:
- to do the counting necessary to calculate the amounts to be paid to the various advertising stakeholders and to compile statistics;
- to customise the advertising spaces managed by it to your display preferences on your device;
- to customise the advertising content displayed on your device through our advertising spaces to your browsing patterns and geographic location;
- to customise the advertising content displayed on your device through our advertising spaces to your browsing patterns on third party websites.]
How long do cookies last?
Our website uses several types of cookies including:
- Session cookies: Session cookies are created temporarily in your browser’s subfolder while you are visiting a website and are automatically deleted when you leave the website.
- Persistent cookies: In contrast to session cookies, persistent cookies are re-activated when you return to the same website, and remain in your browser’s subfolder until they expire (usually after 12 months).
- Secure cookies: Secure cookies are a type of cookie which is transmitted over encrypted HTTP connection. When setting the cookie, the Secure attribute instructs the browser that the cookie should only be returned to the application over encrypted connections.
- Third party cookies: A third party cookie is one that is placed on your hard drive by a website from a domain other than the one you are visiting (e.g. when the website features content, such as ads, from a third party domain). Third party cookies are set so that a site can remember something about you at a later time. These cookies are set by third parties and we do not control how they are set.
The types of cookies that may be used on our site fall into one of four categories as follows:
- ‘Strictly Necessary’ cookies: These cookies are essential for the operation of our site and enable you to access certain features. Without these cookies, we would be unable to provide you with the online services you request. These cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.
- Functional cookies: Functional cookies are used to recognise you when you return to our site. They also remember your preferences (such as your username, language and region) on our site and enable us to personalise our content for you. The information collected by these cookies is usually anonymised, so we cannot identify you personally. Functional cookies do not track your internet usage or gather information which could be used for selling advertising, but they do help with serving advertising.
- Analytical cookies: Analytical cookies are used to monitor the performance of our site. For example, they allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. The information provided by these cookies allows us to analyse patterns of user behaviour and we use that information to enhance user experience or identify areas of the site which may require maintenance. All of the information collected by these cookies is anonymous and is only used for statistical purposes.
- Targeting cookies: These cookies may be placed on your device by us or by trusted third parties. They remember that you have visited our site and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioural advertising (OBA) and involves the monitoring of interests based upon web browsing history. Your web browsing history can be used to infer things about you (for example, your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Although behavioural advertising cookies can track your activity around the internet they cannot identify you personally, even if you are signed in to our site. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. If you would like more information about OBA, including how to opt-out of these cookies, please see section 3 below or visit www.youronlinechoices.com.
You can control how cookies are set on your device by adjusting your browser settings (see below).
How can you express your choice or object to cookies being placed on your device?
You can authorise, refuse or disable cookies by changing your browser settings. If you disable a cookie already installed on your browser, it will not be active any more, but it will not disappear from your browser until the end of its lifespan. Please note that blocking all cookies can render some of our content unavailable to you or have a negative effect on the performance, efficiency or customisation of the service or our website.
You can express your choices and change your wishes regarding cookies, via your browser
If you use Microsoft Edge:
If you use Internet Explorer:
If you use Safari:
If you use Chrome:
If you use different devices, make sure you configure the settings of the corresponding browser according to your preferences.
Social media sharing buttons
The privacy policies of social networks should allow you to exercise your choices regarding cookies, typically by configuring your user account settings on each such network.
To find out more about cookies
To find out more about cookies and obtain cookie management tools, please visit the following websites: