Ronaldo and Messi earn the most money from Instagram

Hopper HQ, a company specializing in providing social networking solutions in the UK, recently announced the Instagram Rich List 2023, a list of the people who make the most money from Instagram through advertising posts. This list is based on publicly available and internally collected data, which is done annually.

At the top of the list is Cristiano Ronaldo with about $ 3.233 million for each promotional post on his personal page, up much from $ 1.604 million in 2021 or $ 2,397 million in 2022. This is the third year in a row Ronaldo ranked. top of the list.

holder Ronaldo and Messi earn the most money from Instagram

In addition, with more than 600 million followers, Cristiano Ronaldo also owns the personal account with the largest number of followers on Instagram. On his personal page, the Portuguese player regularly posts photos of his personal life, on the pitch, and of course, some ads for games, cryptocurrencies, and healthcare.

Lionel Messi comes in at 2nd place, right behind Ronaldo, becoming the second highest earner on Instagram. Each post of an Argentine player can earn nearly .6 million. Lionel Messi is up one place from last year in third place with ,777 million per post.

According to Hopper HQ, Messi rose one place in the list because he appeared with rival Ronaldo in an advertising campaign of a fashion brand last year. Along with that, Argentina won the 2022 World Cup, a photo of him caused a fever, causing the online community to open a “like race” with a photo of an egg that reached the previous record.

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After Ronaldo and Messi, the next positions in the top of the best earners on Instagram in 2023 belong to Selena Gomez (,558 million), Kylie Jenner (.386 million) and Dwanye Johnson (.326 million).

Instagram is a social network specializing in sharing images and short videos, owned by Meta with 1.6 billion users, as of April this year.